1. PURPOSE OF THE PRIVACY POLICY

Bakkaloğlu Turizm Gıda Sanayi ve Dış Ticaret Limited Şirketi (“Veralifehotel.com“) attaches great importance to the protection of the privacy and personal data of website visitors and mobile application users (hereinafter referred to as “User”). Veralifehotel.com, which takes all kinds of technical and administrative measures to comply with the provisions of the legislation to which it is subject, especially the Constitution of the Republic of Turkey and the Law No. 6698 on the Protection of Personal Data (“Law”), aims to explain in this Privacy Policy which personal data of the Users and how it processes and how it ensures data security and what rights the Users have.

By using the Veralifehotel.com website and mobile application, the User consents to the processing of personal data as described in this Privacy Policy. In cases where the personal data belonging to someone else is shared by the User, it is assumed that the consent of the data owner has been obtained and informed by the User. If you do not agree to the collection, use and sharing of your personal data in this way, please do not use the Veralifehotel.com website and mobile application.

Veralifehotel.com may provide links to third party websites, portals or mobile applications. Veralifehotel.com does not bear any responsibility for the privacy policies and contents of these sites.

2. PROCESSING OF PERSONAL DATA

A. GENERAL PRINCIPLES

• Veralifehotel.com acts in accordance with the following general principles regulated in Article 4 of the Law in the processing of personal data obtained through the website and mobile application:
• Compliance with the law and good faith
• Being accurate and up to date when necessary
• Processing for specific, explicit and legitimate purposes
• Being relevant, limited and proportionate to the purpose for which they are processed
• Retention for the period stipulated in the relevant legislation or required for the purpose for which they are processed

Detailed information on general principles can be found in Veralifehotel.com Personal Data Protection and Processing Policy.

B. PURPOSES OF PERSONAL DATA PROCESSING

Veralifehotel.com processes User personal data in accordance with the Law and secondary regulations for the following purposes:

Hotel Reservation Procedures: Your personal data is processed for the purpose of completing and managing your hotel reservation. This purpose also includes sending messages to you for reservation confirmation, cancellation or changes and to remind you about the service and to ensure the efficient operation of our website and mobile application.

Customer Services: We provide customer service through the live support panel on our website and our call center in order to facilitate the booking process and to meet your requests regarding the services we offer. The personal data you share during communication with our customer service employees are processed to respond to your request.

Contact us: We may contact you for various purposes using the personal data you provide to Veralifehotel.com. Completing your reservation, sending reminder and warning messages and responding to your request you have submitted to us are the main ones.

Legal Obligations: Your personal data may be processed, transferred and stored for the period stipulated in the relevant legislation or for the period required for the purpose, if required by any legislative provision to which Veralifehotel.com is subject, especially for the processing of online user data in accordance with the relevant legislation and responding to information requests from administrative / judicial authorities.

Resolution of Disputes: Veralifehotel.com may process your personal data and share it with the relevant legal authorities in order to prove that it performs lawful transactions and fulfills its legal obligations in disputes that may arise in the future and to resolve disputes.

Improvement of Services and Customer Satisfaction: Your personal data is processed for the purposes of conducting analytical studies to improve your website experience, evaluating your requests, complaints and suggestions and taking actions to increase customer satisfaction and service quality. In addition, publishing your accommodation evaluations and comments on the website can also be realized within the scope of Veralifehotel.com’s legitimate interests. The purpose of the reviews, which you can publish anonymously depending on your preference, is to inform other users about the facility you stayed at.

Marketing/Advertising: Veralifehotel.com may use your information for various advertising and marketing activities if you give your explicit consent. In this context, your personal data may be processed for the purposes of creating potential customer records, informing you about campaigns and opportunities, conducting profiling, targeting and advertising activities, presenting you with the most suitable offers for your past preferences and tastes, and sending e-bulletins in accordance with your preferences registered in our website member profile. Your personal data will not be processed for such purposes in cases where you do not consent to marketing activities or withdraw your consent.

LEGAL GROUNDS FOR PROCESSING YOUR PERSONAL DATA

Veralifehotel.com processes personal data in the presence of at least one of the legal reasons specified in the Law. The legal reasons on which the above-mentioned personal data processing purposes are based are as follows:

• Hotel reservation transactions, customer service and member account transactions are carried out on the basis of the legal ground of conclusion or performance of a contract as set out in Article 5/2(c) of the Law.
• The data processing activities we carry out in order to fulfill our legal obligations are based on the legal reason specified in Article 5/2 (ç) of the Law.
• The processing of personal data for the resolution of disputes is based on the legal ground for the establishment, exercise or protection of a right set out in Article 5/2(e) of the Law.
• Marketing and advertising activities may be carried out based on the legal ground of explicit consent set out in Article 5/1 of the Law.
• Activities based on the improvement of services and customer satisfaction and communication purposes are carried out on the basis of the legal ground of legitimate interest regulated under Article 5/2(f) of the Law.

C. METHODS OF COLLECTING PERSONAL DATA

Veralifehotel.com may collect personal data electronically through call center and e-mail channels, reservation forms on the website and mobile application, membership registration forms or website live support panel, web analysis tools and cookies within the scope of the services offered to the User and the data processing purposes stated above. In addition, it also collects personal data in cases where the User discloses it by contacting Veralifehotel.com by other methods.

D. TRANSFER OF PERSONAL DATA

Veralifehotel.com, which shows high sensitivity to the security of personal data and compliance with the provisions of the relevant legislation, shares personal data in accordance with the law only to the extent necessary; otherwise, it does not transfer it for any commercial purpose or sell it to third parties.

Veralifehotel.com shares the personal data of the User who makes the reservation with the relevant accommodation facility in Turkey or abroad in order to complete and manage the reservations made through the website and mobile application.

In addition, the personal data of the User may be shared with Veralifehotel.com’s business partners and external service suppliers within the framework of the conditions specified in Articles 8 and 9 of the Law. If the User has given consent to the processing of personal data for the purpose of carrying out marketing, profiling and advertising activities, it is also possible to transfer data to solution partners who carry out such activities on behalf of Veralifehotel.com.

Sharing Personal Data with Public Authorities

Veralifehotel.com may share personal data and traffic information such as navigation information regarding the visit or membership to the website and mobile application with public institutions and organizations legally authorized to request such information in order to fulfill the obligations arising from the legislation to which Veralifehotel.com is subject (in cases where Veralifehotel.com is legally or administratively obliged to notify or provide information, such as but not limited to the fight against crime, threats to state and public security, etc.).

E. DELETION, DESTRUCTION AND ANONYMIZATION OF PERSONAL DATA

Veralifehotel.com stores personal data processed through its website and mobile application for the periods stipulated in the relevant legislation and/or for the period required by the purpose of processing. In case this period expires, personal data are destroyed in accordance with the Law and the Regulation on Deletion, Destruction or Anonymization of Personal Data.

3. MEASURES TAKEN TO ENSURE DATA SECURITY

Veralifehotel.com takes all appropriate technical and administrative measures to ensure that personal data is processed in accordance with the law and to reduce risks such as malicious use, unauthorized access, sharing, destruction or alteration of personal data.

You can find detailed information about the technical and administrative measures taken to ensure data security in Veralifehotel.com Personal Data Protection and Processing Policy.

4. CERESES

Veralifehotel.com uses cookies for purposes such as improving the User’s website experience. For detailed information about cookies, you can review the Cookie Policy.

5. WEB MONITORING

The Veralifehotel.com website and mobile application collect and store data for analysis, marketing and optimization purposes using Google Analytics, a web analytics service provided by Google, Inc. (“Google”) and web tracking technology provided by Hotjar Ltd. (“Hotjar”). You can opt-out of being tracked by Google Analytics with effect for the future by clicking here for your current web browser. You can click here to opt-out of being tracked by Hotjar.

Detailed information on web tracking is available in the Google Privacy Policy and the Hotjar Privacy Policy

6. PERSONAL DATA OF CHILDREN

The website and mobile application of Veralifehotel.com are intended to be used by adults and the services offered are not intended for children. Children under 18 years of age must have the consent of their parents or guardian to use the services offered by Veralifehotel.com. If information is received from a child under 18 years of age, Veralifehotel.com has the right to delete this information. However, in limited circumstances, such as the execution of reservation procedures and the purchase of other travel-related services or in other exceptional circumstances (such as when the features are related to families), Veralifehotel.com may process personal data of children only with the consent of the parent or guardian.

7. SOCIAL MEDIA PLUGINS

Various social media plugins are integrated into the Veralifehotel.com website and mobile application. When one of the integrated social media buttons is clicked, some of the User’s information is shared with social media providers. If the User is logged in to the social media account at the same time or social media cookies are stored in the User’s browser, the social media provider may recognize the visit on our website or mobile application and show these activities in the User’s social media profile.

It is possible for social media providers to record information such as the URL or IP address of a visited website, even if the User does not have an account on a social network (e.g. Facebook), is not logged in to the provider of the plugin or has not clicked on the plugin.

To prevent social networks from associating your visit to the Veralifehotel.com website with your user accounts, you must log out of your user account before visiting our website.

For more information about the social media plugins integrated in the Veralifehotel.com website and mobile application, we recommend that you read the privacy policy of the relevant social media.

Facebook: https://tr-tr.facebook.com/privacy/explanation

Twitter: https://twitter.com/en/privacy#update

Google/Youtube: https://policies.google.com/privacy?hl=tr&gl=ZZ

Pinterest: https://policy.pinterest.com/tr/privacy-policy

Instagram: https://help.instagram.com/155833707900388

Linkedin: https://www.linkedin.com/legal/privacy-policy?_l=tr_TR

RIGHTS OF THE USER

By applying to Veralifehotel.com as the data owner;

• Learn whether their personal data is being processed,
• Request information if their personal data has been processed,
• To learn the purpose of processing personal data and whether they are used in accordance with their purpose,
• To know the third parties to whom personal data are transferred domestically or abroad,
• To request correction of personal data in case of incomplete or incorrect processing and to request notification of the transactions made within this scope to third parties to whom personal data are transferred,
• Although it has been processed in accordance with the provisions of the Law and other relevant laws, to request the deletion or destruction of personal data in the event that the reasons requiring its processing disappear and to request notification of the transactions made within this scope to third parties to whom personal data is transferred,
• To object to the occurrence of a result against you by analyzing the processed data exclusively through automated systems,
• In case of damage due to the processing of personal data in violation of the Law, it has the right to demand the compensation of the damage.

In the event that the User submits his/her requests regarding the above-mentioned rights to Veralifehotel.com in accordance with the application procedures stipulated in the Communiqué on the Procedures and Principles of Application to the Data Controller, Veralifehotel.com will finalize the request free of charge as soon as possible and within 30 (thirty) days at the latest. However, if the transaction requires an additional cost, Veralifehotel.com may charge the fee in the tariff determined by the Personal Data Protection Board.

You can find more detailed information on the processing of personal data by Veralifehotel.com and ensuring data security from Veralifehotel.com Personal Data Protection and Processing Policy.

8. CHANGES TO BE MADE TO THE CONFIDENTIALITY POLICY

Veralifehotel.com may make changes to this Privacy Policy at any time. These changes become effective on the day the new amended Privacy Policy is published. Necessary notifications will be made to the Users in order to be informed about the changes in this Privacy Policy.

9. CONTACT

You can send your questions and requests regarding the Privacy Policy to Veralifehotel.com at info@veralifehotel.com.